3D images on your phone

Nokia Nseries users can now download a free application that enables 3D content to appear on the phones screen. ‘Secondsight' technology works by positioning your phone so that its camera is focused on a specially coded square. This code is then translated by Secondsight to stream 3D reactive objects and video complete with audio. Having experienced the service firsthand, we were treated to a rattlesnake that leapt out of us if we came too close and Abraham Lincoln giving a speech.


The technology involved uses a concept called ‘Augmented Reality' which digitally processes computer generated graphics to produce a 3D type hologram. Mediasight, the company behind Secondsight hopes to introduce it to brand campaigns thus developing their print advertisements. The idea is that not only would a consumer view a standard advert in say a magazine, but with the aid of Secondsight they would also have a more interactive experience. Other possibilities include walking tours or museums, where additional information could be gained by scanning a code with their phone.


Currently only available on Nokia Nseries devices, Mediasight hopes to make the application available to iPhone users, with many more handsets to follow.

Written by Mobile Choice
Mobile Choice

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