The potential for the bar code integration is very large indeed. Bruno Gruwez, marketing director for Pepsi UK, told The Telegraph that, "Not everyone in the UK is going to know how to use QR codes, but we're targeting early adopters. Young adults and our drinkers very much live in the digital world, so the way we communicate with them is evolving rapidly. Mobile internet has formed an increasingly significant part of our communications over the last few years and QR codes allow us to go even further, transforming the can into a gateway between the consumer and their digital world. The widespread use of QR codes in Japan gives a taste of what's to come in the UK, and I expect that we'll see other consumer brands following our lead in using this technology."
Read the The Telegraph story