Greystripe has solved the problem of integrating Flash animation onto the iPhone. The company is now offering rich media adverts including Flash IAB medium rectangles and game in game adverts via a range of Flash creation tools.
"Mobile has long been in need of a scalable advertising model and Greystripe's new ad formats resolve that issue on the iPhone," said Michael Cai, Director of Digital Media and Gaming at Parks Associates. "Using the iPhone's revolutionary platform, Greystripe has solved the serving, reporting, third-party tracking and, best of all, ad creation problems that have plagued the mobile advertising industry since inception."
Of course, Flash-based Ads are not only utilised to sell products but also ideas, "Greystripe's rich media ads performed extremely well for us," said Michelle Mayorga, Mobile Director at Rock the Vote, a Greystripe advertiser. "Advertising in the iPhone with highly engaging ads was perfect for our mission to build the political power of young people because the iPhone reaches a highly targeted demographic."
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