LG is encouraging people to submit their everyday snaps to a new image sharing website. LOOP is open to anyone who signs up, regardless of what handset or network they are on. Photos that are uploaded can then be commented on and voted for with a view to winning prizes, including a weekly sum of £1,000, an extreme sports holiday or a 42-inch LG flat screen TV.
Users can even take on professional photographers as part of the Pro v Joe challenge. Professional photographers will submit their own pictures anonymously to ensure the contest is fair.
The idea behind LOOP is to not necessarily submit the best quality photograph, rather prizes will be rewarded for the most interesting and memorable shots taken. For more information on LOOP or to begin uploading images, visit http://www.lgloop.com.