A new service is being trialled which could revolutionise the advertising world. If successful SnapNow will allow consumers to take pictures of a billboard, poster or page of a magazine and then send it via MMS to gain more information. The service, which is compatible with all UK operators, will send consumers a text with a list of relevant mobile webpages.
IPM, an out-of-home advertising specialist, is currently trialling SnapNow along with two magazines, Inside United and SUPERSUPER. Readers of either publication will be able to take a picture with their phone of a page or image in the magazine, send it via MMS to 88900 or via email to pic@SnapNow.co.uk before receiving a host of additional content.
Depending on how successful the trial proves to be, SnapNow could be rolled out on a more national scale.