And you thought that Apple had the rights to the colour white. Not so, Porsche Design has relaunched an array of designs and technologies under the White Collection banner.
It includes its P9521 mobile phone. Cut from a block of aluminium, complete with a scratch resistant and rotatable screen, a finger-print reader and a 3MP camera, the phone costs £800.
The phone has been joined by the white P3635 lighter, the P1140 Jacket and the P3140 Shakepen.