Tesco Mobile to launch mobile advertising

Tesco Mobile will display banner advertising on its WAP portal, from this month, after running a consumer trial featuring mobile ad camapaigns from the likes of Bee Movie, Nivea, ITV and Teletext.


Tesco Mobile said the trial, which was managed by mobile services company InfoMedia Services, delivered a click through rate of between 3 and 7%. To complement the trial, Tesco Mobile and InfoMedia ran a WAP survey which found that 69% of its customers would be prepared to click on a relevant advert.


Tesco Mobile recorded 300,000 unique visitors for its WAP portal for December 2007.

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