Good news! Handset sales are down

In a recent report, Nokia (whose Finnish HQ is pictured here) declared that growth for its handset sales in Europe had fallen from a relatively healthy 16% on 2006 to a rather worrying 3% in 2007. In addition, the previously buoyant markets of Africa and the Middle East (68% growth in 2006) had mellowed to 19% in 2007. Even relatively stable markets such as the USA had fallen from 13% to just 6%.

 

Not all the news was doom and gloom, however. Mirroring other global markets, China proved to be the fillip with a growth rate of 34%. The overall European market situation should, ultimately, be good news for customers, however. Market saturation will force manufacturers to become more innovative and bigger and better deals will surely result.

Written by Mobile Choice
Mobile Choice

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