Vodafone says its customers will get exclusive access to the content prior to the global release on April 28 of Madonna's 11th studio album for Warner Bros Records.
From April 21, seven tracks from Hard Candy will be released at a rate of one a day counting down the week before the album is available. Each track will remain live for 24 hours for download before being replaced by the next one.
In addition, Vodafone customers in selected markets including Spain, Portugal, Germany and Belgium will get exclusive mobile access to the newly released single "4 Minutes" from today.
Vodafone customers will also have access to Madonna's mini site on Vodafone live! which will include one week of exclusive, associated mobile content, including ringtones, ringback tones and SMS tones.