O2's new Bluebook service is free and allows customers to manage, edit and share their mobile life through a personal secure site. As well as backing up all your phone numbers, O2 Bluebook automatically saves your text and MMS messages, meaning they are all retrievable if you should lose or damage your phone. Furthermore, any photos you take with your phone can also be saved by sending them via MMS to 40202 for free.
Texts and pictures that have been saved can then be filed, edited or displayed in online albums and viewed by family and friends. O2 Bluebook also provides a blogging service, Blueblog, where customers can document their daily lives using the photos and messages they save from their phone.