As part of its tie-in with Microsoft, Omnifone will deploy Microsoft's PlayReady content access technology in MusicStation, its unlimited music download service. With PlayReady, consumers will be able to seamlessly transfer and organise music between their mobile and their Windows based PC.
Microsoft PlayReady is a new content access technology that enables content owners and service providers to deliver virtually any type of digital content, using a wide range of business models. Designed for digital entertainment services, devices and applications, with a specific focus on meeting the needs of the mobile industry, PlayReady also provides significant improvements in ease of use for consumers looking to access, manage and back up digitally delivered content, and enjoy content on a variety of devices.
MusicStation is an unlimited music download service that will run on virtually all 2.5G/3G/HSDPA music compatible mobiles. MusicStation stores downloaded tracks on the phone's internal or removable memory and these are fully backed up so that if a user's mobile is stolen, lost or upgraded, the replacement handset will automatically restore the customer's music, playlists, friends and preferences to the replacement handset. MusicStation users can listen to downloaded tracks when in Flight Safe mode and have unlimited access to the full catalogue when connected to a 2.5G/3G/HSDPA network.