The Vodafone 227 and Vodafone 228 are billed as being low cost, simple to use, stylish handsets. The Vodafone 227 is a clamshell phone, whereas the Vodafone 228 is a slider. Both feature a colour display, vibrating alert and accompanying headset.
The announcement of the Vodafone 227 and 228 follows the release of other Vodafone branded handsets that have been launched over the last 18 months, including the Vodafone 125, 225, 226 and the 226 FM radio variant, 710, 715, 720 and 810. Despite these handsets having been quietly promoted, Vodafone claims that one in six of the phones shipped by them are from its own brand range. The operator aims to add more phones to its range over the next year, creating a distinctive and consistent look and feel to their handsets.