Customers of O2 can now enjoy a new drama made specifically for mobile, with the launch of Endemol's Cell. With a mix of both live action and computer animation, Cell revolves around two parallel stories about the same man. Available from 1 February, customers simply need to text ‘CELL' to 2020. Each episode will cost 50p, or the entire 20 episodes can be purchased for just £3.50.
It is the second time O2 and Endemol have teamed up, following the previous made-for-mobile video content ‘Get Close to... the Sugarbabes.' Endemol UK is one of the UK's largest independent TV producers, responsible for the likes of Big Brother, Deal Or No Deal and Ready Steady Cook.