The first of Samsung Mobile's fundraising events will be a fun run in Battersea Park on 28 February, which will be followed by a Samsung product gala dinner and charity auction. The fun run is a prelude to Samsung Mobile VP Mark Mitchinson taking part in the Flora London Marathon on behalf of the Cystic Fibrosis Trust.
Mark Mitchinson, VP of Samsung Mobile, said: "I chose the Cystic Fibrosis Trust as my 2008 charity because of my colleague and friend General Manager of Service, Richard McGowan. Diagnosed with terminal cancer, I told him I wanted to do what I could to help in terms of fundraising. Typically, rather than think of himself, he asked if we would consider supporting the Cystic Fibrosis Trust as his 11 year-old daughter suffers from the disease. Richard's courage and selflessness has not only inspired me to train for the London Marathon again, but to make sure as many people as possible are aware of my fundraising efforts and such a debilitating disease, through the website http://www.marathonmitch.com/.