Vodafone Live! named best website portal

Strategy Analytics rated Vodafone's Live! portal the winner in its User Evaluation report which ranked UK operator mobile web portals for usability, click rates, download speeds, clarity of content and ease of purchase of content available through the portal.

The report, entitled 'UK Mobile Portals: One Click Access and Simple Layout Enhance Experience', commended Vodafone Live! for its 'one press access' to the portal resulting in a lower click count when navigating content and services.

This has been a good few months for Vodafone Live! The portal was also a winner of the prestigious Best Operator Service at last year's Mobile Choice Awards. Vodafone also won Best Network and Best High Street Retailer.

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