Nokia to open flagship London store

Set to open its doors in November, the hi-tech store will enable Nokia fans to test the latest handsets and Nokia multimedia computers before buying.
Nokia says that live and ready to use phones will be placed beneath large LCD screens and when the consumer picks a phone up, it automatically activated a pop-up screen on the LCD that interacts and navigates the consumer through the device features, like a mini tutorial.

In addition to Nokia's well-known branded handsets, the store will also display and sell the manufacturer's luxury line of Vertu phones. Vertu handsets, built from cutting edge materials and costing thousands of pounds, come with subscription to an exclusive concierge service which can fast-track you into the latest restaurants, clubs and bars.

The Regent Street store will be Nokia's eighth flagship store to roll out globally across 18 locations.
And while Nokia's new store will be great for consumers, it may spell bad news for high street mobile retailers like The Carphone Warehouse, as more manufacturers look to sell direct to customers.
Motorola also announced recently that it plans to bypass retailers and target customers directly with its new handsets.

Written by Mobile Choice
Mobile Choice

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