A human hamster wheel demoes Sony's wearables

They call it a high-tech, interactive fitness wheel but it is just a hamster wheel. 

Shoppers at Westfield in Stratford are able to take a spin in a 3.2m wheel starting this week and experience Sony's excellent array of wearables and their features for themselves! The wheel also lets users experience how it feels like to run in the rain without emding up with damp clothes as well as track their walks to work and look back upon their day's activities on the Lifelog app. 

A combination of first person narratives and brisk walking on the wheel brings the Xperia Z3's features to life and the exhibition is located at Westfield Stratford until 16th March, and will then be touring the UK’s biggest shopping centers including Bullring Birmingham, Manchester Arndale Shopping Centre and Eldon Square Shopping Centre in Newcastle.  



Leave a Comment