Will iOS surge ahead again in the Cyber Monday riot?

By Jay Jay

If you survived the zombie attack of Black Friday- congratulations!

Here's the good as well as bad news: Cyber Monday is here- with a host of punch-up inducing offers for UK shoppers ranging from phones, tablets, cameras, TVs, audio systems and gaming gadgets to fitness trackers.

Witnessing unprecedented gadget sales in the UK on Black Friday offers, shopping portals and gadget makers have unleashed a range of discounts and offers- offering customers the option of purchasing online as well as in retail stores. But you will be very lucky to get onto the websites themselves as several had hour long virtual queues to get in and others just simply crashed.

Given the virtual and physical kerfuffle, it is incredible that UK shoppers are forecast to spend £100 billion this year from a staggering £91 billion online in 2013, according to IMRG.

And, Black Friday and Cyber Monday sales are set to account for at least £20 billion given the total spent at the same time last year accounting for £11 billion.

The flood of shopping apps in the Apple App Store and Google Play contributed largely to the phenomenon.

In the US alone, Black Friday purchases amounted to $2.7 billion, of which 27% were made from smartphones.

As per a recent survey by Sendgrid in the UK, iPhones and iPads outperformed Android devices in emails-read data by achieving year-on-year growth of 128% as against 40% of the latter. Will iPhones repeat the script in terms of online shopping on Cyber Monday?

Watch this space.

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