MWC: Behind The Scenes

Well, Mobile World Congress 2012 is over, and already feels like some kind of drug-induced dream (nightmare?). We played with dozens of phones, tablets and other gadgets, and over the remainder of the week we’ll continue to bash out our full hands-on MWC previews, so keep checking back for more of our sleep-deprived thoughts.
 
First though, here’s a quick round-up of our time in Barcelona, taking you behind the scenes of Europe’s biggest mobile gadgetry conference.
 
MWC 2012 Press Room
The MWC press room was a sweaty hive of activity. Activities including coffee drinking, swearing, fighting and occasional mental breakdowns.

 

DAY ONE

 

I was smart enough to fly in this day, before taking a relaxing meal with some very nice people from Alcatel. Natasha meanwhile was slaving away seeing all MWC had to offer, and you can read her full account here.

 

DAY TWO


Eleven hours of running around was the order of the day, and we managed to get hands-on with around two dozen devices. We quickly noticed that
Android is all over the place, as are people dressed as the loveable green mascot
MWC photos
 
Or in this case, blue
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Of course, Natasha has to pose by every one we see, but at least they're cheery fellows!
MWC photos
 
Also all the rage are the Android pin badges you can collect from stalls. This gentleman actually had a case of them, and was willing to swap for any he didn't have. The way people were clustered around, you'd think he was selling illicit substances.
MWC photos
 
There's even a special Android zone where you can win a plushy Android. We failed miserably, of course - only because it was blatantly rigged. We demand our money back!
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We managed to grab an Ice Cream Sandwich before we left to cool our rage. This was actually our lunch too. In fact, this is all we ate until we hit a tapas bar at 9pm that evening. I wish I was joking....
MWC photos


DAY THREE


After indulging in a few Estrella Damms and a sea’s worth of calamari last night, it was a bleary-eyed start for sure. Walking to the Fira, squinting into the sun, was a rather harsh way of waking up. We had lots more to see, though, so no time to waste.
 
Most random MWC 2012 booth (of today)
 
MWC 2012
 
A tour of Sony’s booth was great fun and gave us serious geek chills (full hands-on coming tomorrow), and we swung by a few other stands too. One of these was the NTT docomo stand, which was showing off a breath/fat measurement system for your Android smartphone.
 
MWC 2012
 
Breathe into a special attachment and you’re told rather bluntly whether your breath reeks. Somehow, despite three days of sweaty cheese sandwiches and coffee, our breath was apparently as fresh as roses:
 
MWC 2012
 
Perhaps it was just being polite, so we didn’t throw the thing across the hall. It can also detect alcohol on your breath, but we were too worried we’d be off the charts.
 
MWC 2012
 
Another random attachment measures your body fat and muscle content by having you squeeze the edges, although it does cheat by making you input your height, weight and measurements beforehand. Natasha is apparently all muscle, which pleased her a bit.
 
MWC 2012
 
Most random MWC 2012 ‘WTF’ moment
 
Lots more running around was the order of the day, until we stumbled across these fellas in the courtyard.
 
MWC 2012
 
We honestly couldn’t tell you what they were trying to promote, or what the hell they were actually doing, but we stood there slack-jawed as they pulled off various silly walks and bizzare poses.
 
MWC 2012
 
They were still there three hours later as we charged past again. We can only imagine how hot they were, prancing around in those suits in the 20-degree Barcelona sun. The sweat was gushing off all four of them.
 
MWC 2012
 
We stopped being bewildered long enough to shoot a short video, so you can experience the full randomness personally.
 
MWC 2012
 
MWC 2012 wraps up
 
As the booths closed up and the mountains of trash were wheeled away, we staggered back to the airport just in time for our easyjet flight. Once again we’d neglected to eat, so a manky5 spam and egg sandwich was quickly devoured – just as well that came after the breath analyser.
 
MWC 2012
 
If you’re reading this just as it was posted, we’ll still be training it back home from Gatwick. Spare a thought for our fellow passengers as we’re no doubt reeking and babbling nonsense under our breath.
 
MWC 2012
 
Thanks for sticking with us through MWC 2012. We've posted tons of hands-on photos and videos, so check out our main news site for the full run-down of all of the juicy tech. Cheers!

Chris and Natasha

Written by Mobile Choice
Mobile Choice

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